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Kartra Vs Clickfunnels 2021 (What Works For Your Business?)

Kartra and Clickfunnels are competitors in the marketing software industry, both platforms offering powerful email marketing and business management tools. Kartra is the upstart looking to assert its dominance in the digital marketing game, while Clickfunnels has been around for a while and has earned its place as an industry leader.

The rivals share certain tools but also have key features that are exclusive to their respective platforms, they are by no means the same product.

In the following article, we will discuss the differences and similarities found within each product. A quick summary on the winner in each section can be found below. 

Both platforms offer a 14-day trial, the Clickfunnels trial is free and Kartra’s trial will cost 1$.

Software Overview

Kartra was started by marketers Andy Jenkins and Mike Filsaime in 2018 and is increasingly gaining popularity amongst small business owners and entrepreneurs due to its functionality and price point. Kartra is also backed by the legendary direct response marketer Mike Kern.

Clickfunnels is the older of the two and was started in 2014 by marketing wiz Russel Brunson and currently has over 100k active users utilizing the platform.  They have been an industry leader in marketing software over the past 6 years.

Webpage Builder/ Editor

One of the most valuable things you will find in the arsenal of tools available to you is the webpage builder. You no longer need to hire a developer or designer in order to build a professional, functional website.

Both platforms use a drag and drop style builder eliminating the need to know code and have many templates from which to choose, from sales funnels to landing pages.


Building a webpage in Kartra is a simple process-simply choose a template from the page editor and begin building.

The editor has two modes: column and component. In the column mode, you are able to select a column (section) and customize it any way you choose. The component mode, on the other hand, allows you to change the content within the columns.

Another handy feature is the ability to add pre-built sections like testimonials, download boxes and pricing tables.


The Clickfunnels builder has a more task-orientated and optimized approach. You are given the options to choose the type of industry, the type of funnel and what your end goal is and from there you choose a template to work with.

The layout of the editor is similar to Kartra’s with a few small differences. With Clickfunnels you have color-coded rows, columns and elements (content) which you simply click on to select and customize.


Both builders are fairly straightforward and easy to use given the visual styling and drag and drop functionality. The page editors also work in very much the same way making this a close one. Kartra picked as Winner because of how well the funnel builder works in tandem with Kartra’s sales/checkout system and email automation. 

Email Automation

Both Kartra and Clickfunnels possess incredibly powerful email automation that targets your customers based on their actions bringing you more sales


Kartra’s email tool, Kartra mail, uses behavior-based automation and personalization features to customize the types of emails that will be sent to your clients. Every click, send and open is tracked giving you an idea of how well your email marketing is working.

An “if” and “then” automation system automatically follows up with your customers based on the parameters you set. Perhaps the most powerful tool at your disposal is the automated marketing campaign which will do all your marketing for you-sends, follow-ups, subscriptions, analytics, and a whole host of other actions.


Clickfunnels uses automation software called actionetics, which takes personalized email marketing to a new level. Actionetics uses your client’s email address to gather their information-social profiles, interests, address and even income to enable you to market directly to their preferences. This is possible because actionetics integrates with services like Facebook, Twitter, and Google.

Like Kartra mail, your customer’s interactions are tracked but to a greater degree.

One of the stand-out features is an algorithm that grades people in your follow-up funnel and gives them a rating based on how much they will be worth to your business.